MANNOL Modernized Over 70 Packaging Designs in 2024
A Year of Creative Expertise and Clear Brand Communication
Over the past year, MANNOL, together with other brands within the SCT Group, has modernized more than 70 packaging designs as part of an extensive redesign project. This ongoing initiative highlights the brand’s commitment to innovation and customer-oriented solutions. The ambitious project showcases the creative expertise of the design team and the strong focus on meeting customer needs.
“This redesign was more than just a visual update – it was a deliberate decision to emphasize our values and customer focus,” explains Konstantin Gaab, Managing Director of MANNOL / SCT Germany. “Our team has done outstanding work in creating designs that are both functional and visually appealing.”
Behind the Scenes: The Creative Process
The redesign was the result of a carefully structured process carried out in multiple stages:
- •Concept Development: Initial sketches and design concepts were created to establish a new visual identity.
- •Prototyping: The best designs were turned into prototypes and tested.
- •Test Prints & Feedback: Prototypes underwent test printing, evaluations, and refinements based on internal discussions and customer feedback.
- •Finalization: Only the designs that met both aesthetic and functional requirements were approved for production.
A special emphasis was placed on developing specific visual elements. Detailed illustrations of cars, motorcycles, and other vehicle types are now featured on the labels, enhancing brand recognition. Each product line received its own distinct visual identity, making navigation within the product range easier.
Benefits for Customers and Partners
The new packaging offers multiple improvements, both in terms of functionality and aesthetics:
- Consistency and Brand Identity: A cohesive design strengthens MANNOL’s brand recognition.
- Improved Orientation: Clear labels and intuitive color schemes make it easier to navigate the extensive product range.
- Flexibility:The designs are adaptable and tailored to the specific needs of different product lines.
“Our goal was to create a design that is not only modern but also reflects our technical expertise and commitment to quality,” states the design team
Success and Outlook
The updated packaging is now available worldwide and has already received positive feedback from customers and partners. Through this project, MANNOL has not only enhanced its brand presence but also laid the foundation for future innovations.
About MANNOL
MANNOL offers a wide range of over 500 products, including engine and transmission oils, additives, brake fluids, greases, automotive care products, and industrial lubricants. Founded in 1993, the company stands for innovation, quality, and full in-house production – from blending to bottling in both metal and plastic packaging under strict quality controls. Today, MANNOL products are available in over 130 countries worldwide.
